I’ve had it so good in this world, you know. The odds were fifty-to-one against me being born in the United States in 1930. I won the lottery the day I emerged from the womb by being in the United States instead of in some country where my chances would have been way different. Imagine [...]
Monthly Archives: November 2008
89,094% Traffic Increase: Data on the Slashdot / Digg Effect
November 12, 2008 – 11:11 pm
In response to Bob’s popular post about Lawn Signs, Nemo commented: “So: are the lawn signs the viral marketing strategy, or is THIS ARTICLE the real viral marketing tool?” There’s no question about it, a significant part of the rationale for setting up a company blog is to increase brand awareness and convert readers into [...]
“Single?” Lawn Signs Conquer the American Landscape
November 6, 2008 – 10:26 am
Over the past two years, I have developed a growing fascination with lawn signs. Not the ones advertising politicians or plumbers, but the ones advertising websites. Dating websites.
These signs are so prevalent in my area that I decided to launch a private investigation into who was behind them and just how far they stretched. What I found started in my small home town and led me all the way to the secret guerilla marketing infrastructure of a multimillion-dollar company…
